Jacob Martin wins Diageo World Class 2023
29 September, 2023
Jacob Martin of Canada was named Diageo World Class Global Bartender of the Year 2023 at the global finals in Sao Paolo on Thursday, 28 September.
Adrián Michalčík wins world's best bartender at the Diageo World Class Global Bartender of the Year competition
16 September, 2022
Norwegian bartender, Adrián Michalčík, has been awarded the title of Diageo World Class Global Bartender of the Year, which saw bartenders from 50 countries take part.
Diageo World Class heads to Sydney in 2022
14 April, 2022
Diageo World Class will host the 13th edition of its global finals in Sydney, Australia from 12-15 September this year.
James Grant wins Diageo World Class 2021
09 July, 2021
James Grant from Canada has been crowned the 12th winner of Diageo World Class following a first ever virtual event for 2021.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
